Marketing your Home, and a Checklist of Things
To Prepare your Home to Look it’s Best

One reason Woodstock’s Teran is so successful in selling homes is because of our knowledge and expertise in packaging and marketing your home. One element involved in this process is the proper presentation of your home to the buying public. Our goal is to show your home to the greatest number of qualified buyers in the best light.

Upon listing your home with us, we will evaluate the marketing appeal of your home. Several of our agents will walk through (we call it our office "caravan") to help in this comprehensive evaluation. Afterwards, your agent will sit down with you and help devise a list of things you can do to get top dollar for your home. This may include: cleaning, organizing, and working on curb appeal and landscaping, and the overall visual appeal of your home. We will provide you with an extensive list of things to check. Most of our sellers really appreciate this detailed service and are especially grateful for the extra mile we go by also providing you with the names of area professionals who can help with this process should you need them. Many sellers may be out of town or unable to tend to these things themselves.

Be comforted by knowing that this is a process. You can list your home with confidence and then begin to tend to the details. Gearing up to sell your home can feel overwhelming. Know that not every detail must be in place before the first potential buyer comes to take a look. We find that the first few buyers can often also offer valuable feedback in this process. We suggest you do as much as possible to ready your home for sale but not impede its sale. Our years of experience will help soften any "edges" you may feel with regards to having potential buyers walk through your home.

Prices for homes constantly fluctuate and one of the most important aspects of selling your home is actually getting it out on the market. That is one reason why you are hiring us to help. Together we can accomplish more. Together we can try to assure that you get the most for your home.

Things a seller should consider before listing a home.


1. Be sure your lawn and shrubbery is kept trimmed at all times. Consider

removing overgrown trees and shrubs that hide the house from the street.

2. Keep the garage doors down at all times.

3. For a touch of color, have seasonal flowers growing in beds and containers.

4. Make sure your driveway is in good repair. Pressure wash concrete drives

and walks to remove stains and car drippings, and put a fresh coat of

sealer on asphalt drives.

5. Make sure patios and decks are clean and in good repair. Replace any

rotten wood and nail down loose boards on decking or steps; pressure wash

if needed.

6. Garage sale time! Clear out everything you don't intend to keep and tidy

up what's staying. Make sure garage doors and openers are in proper

working order.

7.Check all railings and fencing to make sure it's in good repair and

freshly painted.

8. Pay special attention to the area around your front door; make sure your

doorbell works, clean all cobwebs, leaves, and other debris that may have

accumulated there. Give the front door a fresh coat of paint if needed;

paint is one of the most cost effective fix up items you can do.

9. Check for broken windows or leaking seals on thermo pane windows;

replace if necessary.

10. Clean all the cobwebs from around the front door. Make sure all

outdoor lighting (especially front porch) is clean and shiny; replace if

necessary. It is especially important that the entrance to your home make a

good first impression on prospective buyers. This sets the tone for the

whole showing.

11. Check your mailbox. Is it straight and upright? Neatly trimmed around?

12. Before you start indoors walk across the street in front of your house

and look back (like a buyer will see it). Does it present an appealing




13. Start by walking through the house and making a list. Do your carpets

need shampooing? Floors need a fresh coat of wax? Dust all ceiling fans

especially the blades and wash light


14. You're going to have to pack when you move anyway, so go through all

your closets and pack up everything you don't need for the next couple of

months. A closet with only a few neatly arranged items creates an

impression of abundant storage space.

15. Thin out overcrowded rooms. Ever notice the model homes sparse

furnishings? They make the rooms look larger. Consider renting a storage

facility to store excess lamps, tables, and large items that eat up space

in a room.

16.Go through and pack up most of your family pictures and collections of

model ships, stamps, quilts, or anything that might cause a buyer to stop

and look at your collections of stuff instead of your house.

17.Check all light fixtures to make sure all the bulbs burn. Use the

largest wattage bulb that you safely can to give off more light.

18. Wash all your windows and make sure window treatments are clean and in

good repair. Keep the window coverings open whenever possible to let in

more light.

19. With a good degreaser, wipe down everything in the kitchen so it feels

clean to the touch. Clean your stove and oven; replace stove eye pans if needed

20. Go through your kitchen cabinets and pantry to make sure they're neat

and tidy; give any food that you don't plan to use right away to the local

food pantry.

21.Make sure your sinks are clean at all times and free of dirty dishes and


22. Remove all excess items from your counters to give the impression of

lots of work surface.

23. Pleasing aromas add to the appealing atmosphere we're trying to

establish for your buyers; consider keeping a saucepan of potpourri on the

stove to give off an appealing scent.

24.Clean all light switch places by taking them off and washing with soap

and water; replace if necessary.

25.Make sure the bathrooms are spotless at all times with fresh towels,

decorative soaps, and all fixtures are shiny, scrubbed, and in good repair.

26. Check all faucets and shower heads to make sure they're spotless and

free of leaks and drips.

27. Repaint interior rooms if needed with neutral colors.

28.Don't forget your ceilings too; years of living in a home with cooking,

smoking, and other everyday activities can stain ceilings. Paint ages;

repaint if needed.

29. Don't have large, space eating house plants sitting around; give them

away or ask a neighbor to store them until you move.

31.The more light you can get into a room the bigger and more spacious the

room will appear. When you leave for a showing, turn on lights in rooms

that are normally darker than you would like and make sure the window

coverings are open to admit outside light.

32. An old decorator trick to bring in more light as well as make rooms

appear larger are mirrors; either hanging on a wall or on a stand.

33. Pack away and store out of season clothes. Get rid of extra hangars.

Straighten up your shoes (consider some inexpensive shoe racks from a

discount store like K-Mart or Wal-Mart).

34. When painting don't forget the interiors of closets and the closets

doors; make sure all closet and interior doors open and close correctly.

35. Check where ceilings meet wall and clean all cobwebs, this is a

commonly overlooked area when cleaning, along with tops of tall furniture

items such as hutches, entertainment centers, etc.

36. If you have a pet make sure there are no odors. You may not notice

odors since you live with your pet every day, have a neutral third party

give your home a "sniff" test for objectionable odors that may turn buyers off.

37. Also, when buyers come to visit, keep your pet under control, or better

yet, get a friend or neighbor to "pet sit" for you while the buyers are


38. It's important that you leave the house for all showings. Buyers feel

less inhibited if you're not around and will usually take a closer look in

closets and in kitchen cabinets, as well as voice any objections that your

agent can then deal with. If the buyers won't make comments because you're

following them around pointing things out then your agent can't deal with

any potential problems that may hinder making an offer.

39. If you have several vehicles make sure the spot closest to the door

buyers enter through is empty for them.

40. Freshly baked or even store bought cookies & little snacks along with

an appropriate beverage (hot in winter, cold in summer) along with a sign

saying "Please Sit Down and Enjoy a Treat While You're Here" will make your

home more memorable even if they don't take anything. Remember little

things can go a long way towards getting your home sold quickly for the

best price.